Blogging-The Ultimate Guide to Online Branding

Blogs are beneficiary for brands due to three reasons. First, blogs help companies rank well in search engines – Google loves fresh, unique content on websites that are constantly updated. If you’re looking to meet this goal, be sure to use WordPress – Matt Cutts, the public face of Google, says that “WordPress takes care of 80-90% of SEO” in his SEO for bloggers who are interested in reading the blogs of their company .

Second, blogs provide the great content to share on social media. It’s quite difficult to get noticed and attract customers and viewers, if you’re just sharing products and sales pages. But if you’re sharing informative blog posts about your industry, you’re likely to get a lot of traffic and social shares through social media network.

Third and last, great blogs can help your company in Online branding in your niche. This is where you go above and beyond cookie cutter posts that talk about your product to creating awesome content in the form of:

• Tutorials
• Infographics
• Videos
• Industry Interviews

Awesome content will show fans of your industry that you know well about your stuff and therefore are the brand to go with for their business needs. A great example of this is the blog you are reading right now.

There are only two great fears that brands have when it comes to blogging. One is that they won’t have anything to blog about or to talk about with their fans, and this is a complete myth. Everyone can find something to blog about. You just have to expand your definition of the targeted audience.

The key with your brand’s blog is to make sure that it is apparent who is behind the content. Whether you have your blog on your domain (yourbrand.com/blog), as a subdomain (blog.yourbrand.com), or as a separate site (yourbrandblog.com), are sure that it is matched to your brand.Once have a look or just Check out Southwest’s site and blog (on separate domains) as an example of great branding.

Sorce:-https://adzgateway.wordpress.com/2015/12/28/blogging-the-ultimate-guide-to-online-branding/